Episode 18: How to Gain Control of Your Calendar and Intentionally Structure Your Business with Jason Pierret
“The first part of entrepreneurship is a lonely road— you're trying to figure out what you're going to do, what that's going to look like, how that's going to feel; how you're going to go at things. And most of that stuff in the very beginning is you getting comfortable with those ideas.” —Jason Pierret
Intentional design is a must for anyone who refuses to sacrifice their happiness or miss out on what truly matters in pursuit of wins alone. When you take the time to thoughtfully craft your daily routine and long-term schedule based on your priorities, values, and goals, you gain control over how you spend your most valuable assets - your time, energy, and relationships.
This week, Jason Pierret, founder of Alpha Brand Advisory, talks about designing one's schedule and business intentionally for success and fulfillment.
Join in as Scott and Jason discuss the importance of coaches, mentors, and systems for business growth and scaling, effective marketing strategies such as leveraging LinkedIn and creating organic content, the value of aligning marketing and sales efforts, balancing personal and professional priorities, and outsourcing tasks while maintaining creative control.
Connect with Jason:
As a game changer, Jason has developed a reputation for raising the bar, most notably at UMI Marketing Solutions, the premiere marketing operations partner for the top 5% multi-location brands, Clarus, the leader in visual communication systems, LocaliQ, a global champion of innovative marketing technology, and Multiview - a Stagwell Company, the pioneer in media and marketing for B2B audiences. Outside the office, Jason is a father and husband, active in his church, a competitive runner, and a fan of travel and adventure!
Episode Highlights:
01:37 From Executive to Entrepreneur
05:43 The Importance of Systems in Business
09:39 Why Hire Coaches and Mentors
13:42 Marketing Strategies: LinkedIn and Content Creation
17:46 Marketing Strategy and Sales Alignment
22:31 Outsourcing Tasks
28:08 Designing Your Success
Resources:
Freebies
Get Jason’s Ultimate Hook Book: https://www.alphabrandadvisory.com/contact
Use Keyword: HOOK
Avoid burnout while still growing your venture. Tune in as @reiblaw and Alpha Brand Advisory founder, Jason Pierret share how we can set up the right systems and processes in place to make our business work in harmony with the rest of our lives instead of at odds with it. #Podcast #NewPodcast #TheShatterproofEntrepreneur #MarketingStrategy
#SalesAlignment #LinkedInMarketing #ContentMarketing #LifeBalance
Quotes:
01:55 “To bring faith in early on, kept those doors opening.” —Jason Pierret
05:07 “The first part of entrepreneurship is a lonely road— you're trying to figure out what you're going to do, what that's going to look like, how that's going to feel; how you're going to go at things. And most of that stuff in the very beginning is you getting comfortable with those ideas.” —Jason Pierret
08:34 “You have to set aside your ego and realize there are people who know things you don't know, have skills you don't, and can hold you accountable to do the things you do know how to do.” —Scott Reib
12:32 “The greatest value of bringing a coach or consultant into your business is the perspective that they bring.” —Jason Pierret
13:18 “Having the right people and the different perspective at the right time can make a huge difference as you're trying to grow and scale.” —Scott Reib
16:46 “Figure out what your customer wants from a content perspective, where are they going to get their content, and then be a part of that content feed so that those people can see you and know you as an option for whatever their challenge might be.” —Jason Pierret
18:40 “The secret to marketing working well is consistency.” —Jason Pierret
28:46 “If you're going to be in business of your own, then you have an obligation to take the most benefit you can from it— and that doesn't necessarily mean the money.” —Scott Reib
32:34 “A lot of entrepreneurs out there are saying the right things about their business, but they're not necessarily presenting that information in the right way.” —Jason Pierret
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