Around a decade ago, technology began to drastically change into the tech-savvy, social media oriented, Iphone wielding society we see before us today. With all of this change, we have to stop and think about what has changed with it. One of the main things that has changed is the way that businesses communicate with one another, with customers, and within their own walls. Learn more in this article!

As a business owner, you’re more than likely monitoring a number of key performance indicators (KPI) to determine how well your company is doing. If you’re launching a new business, you’ve undoubtedly heard about the importance of KPIs. Whether related to your financials, advertising, turnover, and/or website traffic, these metrics can be a great way to measure, maintain, and improve a business’ growth.Yet, there are a few metrics vital to a company’s long-term growth that many owners do not track effectively. Ignoring these numbers can keep your company from achieving its full potential. Here are three such metrics that you should keep a close eye on.