THE SHATTERPROOF REPORT
How to Defeat A Goliath: Protecting Your Trademarks
Before learning how to defeat a Goliath, let’s learn about what a Goliath could look like in your life. Terri Kelly learned this first hand when she was starting a flip-flop company. Terri designed a phenomenal product and worked day and night to get her products into shops, stores, and boutiques all across the United States. To promote her product, she trademarked the phrase: “YogaPants for Your Feet.®” Creative right? That’s what she thought too, and so did Skechers. Before Terri realized it, Skechers stole her trademarked term to promote their own shoes nationally...