Selling your business should be approached with the same attention to detail as when you start a business. There is nothing worse than wasting weeks of time on a deal that won’t actually go through because the buyer is not serious or does not have the cash to buy out your business. Spend some time to get to know in order to avoid nasty surprises. If you have all your buyers sign a confidentiality agreement before you share proprietary financial information. This is a standard, so if a buyer balks, it’s a red flag.