As a business owner, you’re more than likely monitoring a number of key performance indicators (KPI) to determine how well your company is doing. If you’re launching a new business, you’ve undoubtedly heard about the importance of KPIs. Whether related to your financials, advertising, turnover, and/or website traffic, these metrics can be a great way to measure, maintain, and improve a business’ growth.Yet, there are a few metrics vital to a company’s long-term growth that many owners do not track effectively. Ignoring these numbers can keep your company from achieving its full potential. Here are three such metrics that you should keep a close eye on.