Episode 22: Scale Fast: Live Event Strategies for Entrepreneurs with JR Spear
“Once you learn systems and processes and things that work, you can duplicate that in any other business. And the number one thing that helped me build every single business was events.” —JR Spear
Doing live events is one of the most powerful ways for entrepreneurs to grow their businesses. By hosting in-person workshops, conferences, and retreats, you give your ideal clients a memorable experience while delivering high-value content they can't get anywhere else. Done strategically with the right message and offers, live events are a proven way for forward-thinking entrepreneurs to take their brands and bank accounts to new heights.
JR Spear is the founder and CEO of CREED Consulting and Business Leaders Network. Using his expertise in building multiple successful ventures from the ground up, JR coaches entrepreneurs on how to strategically plan and execute workshops, conferences, and retreats that generate leads, educate clients, and boost profits.
In this episode, Scott sits down with serial entrepreneur and business coach JR Spear to discuss the power of live events for business growth. Join in as they dive into the step-by-step process for planning and executing successful live events, including how to determine the event purpose, choose a location, calculate expenses, and offset costs through sponsorships. They also offer insider tips on filling seats through referrals, social media marketing, and leveraging events to promote other business offers.
Connect with JR:
JR Spear is an entrepreneur, combat veteran, and business coach. After surviving a suicide bombing in Iraq during his military service, JR founded his first martial arts school and launched his entrepreneurial career. Since then, he has built multiple successful businesses including a fitness franchise and consulting agency.
As the founder and CEO of CREED Consulting and Business Leaders Network, JR helps business owners worldwide grow their businesses through strategic coaching, online programs, and community events. With his experience building profitable companies from the ground up, JR is passionate about empowering entrepreneurs to develop resilient, spiritually grounded businesses.
When he's not growing his own ventures, JR enjoys mentoring and connecting business owners through his network. His mission is to cultivate a community of emotionally intelligent servant leaders who support each other in achieving faith-driven success.
Episode Highlights:
03:53 Leadership, Personal Growth, and Business Building
09:07 Tips for Hosting Successful Live Events
11:21 Planning and Executing Live Events for Business Growth
20:44 Creating Successful Events and Valuable Contents
23:16 Leveraging Social Media to Generate Leads
30:52 Faith and Business Growth
Leverage events to grow your business. Learn how hosting impactful live events can help you connect with qualified leads, build credibility as an industry leader and generate real results for growth with @reiblaw and Business Leaders Network Founder, JR Spear. #Podcast #TheShatterproofEntrepreneur #ReibLaw #BusinessGrowth #LiveEvents #EventPlanning #EventMarketing #LeadGeneration #BusinessStrategy
Quotes:
07:24 “Once you learn systems and processes and things that work, you can duplicate that in any other business. And the number one thing that helped me build every single business was events.” —JR Spear
09:31 “You're not going to thrive without a coach without systems and processes.” —Scott Reib
17:47 “The fastest way to get more sales and to grow your network is by leveraging other people's networks.” —JR Spear
22:42 “The more options you dip people to think about, the less likelihood you're going to have to close anyone. So you want to make sure you're creating an irresistible offer.” —JR Spear
33:44 “A lot of times, we have our priorities completely wrong and off balance. But when you are aligned and in balance, you'll find that you'll have more enjoyment in life, but it also things will become a little bit easier.” —JR Spear
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