Episode 50: Cracking the Code of Genius: How to Turn Your Brilliance into Profit with Shelby Long
“As entrepreneurs, it takes a while to understand what we have to offer, and sometimes, we don't see it because we're in it.” —Shelby Long
Genius is the spark that ignites innovation and transforms the world. But how do you harness your own genius and turn it into a thriving business? In this episode, we uncover the secrets to monetizing your unique talents and ideas.
Shelby Long is a serial entrepreneur, business dynamics expert, and international bestselling author. With a background as a tenured professor of business communication Shelby brings a unique blend of academic expertise and real-world experience to her work. Known for her ability to distill complex information into actionable strategies, she specializes in helping thought leaders package and monetize their genius.
Tune in as Scott and Shelby share insights on identifying our unique "genius," building a thought leadership platform, developing an effective corporate culture through strategic communication, and the importance of goal-setting, habits, and surrounding yourself with the right people to achieve business success.
Connect with Shelby:
Shelby Jo Long-Hammond is a highly experienced executive and senior vice president at the Strategic Advisor Board. She specializes in client management and is an expert in branding and positioning. Shelby works with some of the most influential brands in the world, helping to create a strong framework for small businesses.
A professional speaker, international speaking coach, and four-time international best-selling author, Shelby is a recognized expert in corporate communications. She works with prominent CEOs, professional athletes, and influencers in executive coaching and consulting to help companies amplify their influence in the marketplace with a comprehensive brand presence. In all of her businesses, she helps clients develop a comprehensive brand strategy for thought leadership.
Shelby is CEO of Business Dynamics and CEO of Rogue Publishing Partners, where she helps visionaries develop an infrastructure for their business and influence. Her particular method helps ingenious entrepreneurs position their ideas in the marketplace. Her bestselling book, I See Your Genius: Transform Your Idea into Income, is a valuable reference and guide for entrepreneurs.
Besides her leadership roles, Shelby is currently a tenured professor of business communication. Her background in business culture, communication, and leadership has earned her a reputation as an expert in the field. Shelby's expertise in corporate culture and leadership helps create a strong framework for small business success.
Shelby's tireless dedication, extensive knowledge of corporate communications, and passion for helping organizations build a solid brand and framework make her an indispensable asset to both the Strategic Advisor Board and the organizations she serves.
Episode Highlights:
03:33 From Academia to Entrepreneurship
06:39 Defining a Thought Leader
11:05 Monetizing Genius
21:29 Building a Strong Corporate Culture
Transforming your ideas into income requires more than just passion - it takes a strategic approach. Explore the essential steps to building a business around your unique genius as @reiblaw interviews serial entrepreneur, branding expert, and best-selling author Shelby Long. #Podcast #TheShatterproofEntrepreneur #ReibLaw #ThoughtLeadership #BusinessStrategy #CorporateCulture #Communication #Habits #GoalSetting #PersonalDevelopment #MonetizeYourGenius
Quotes:
03:57 “Communication is key to any business… The better that our messages are, the better money that you can make and the more people you connect with.” —Shelby Long
05:45 “It's not just about writing a book or giving a speech, it's creating the whole full package around that.” —Shelby Long
09:35 “The billable hour is dead— everyone just doesn't know it yet.” —Scott Reib
11:23 “As entrepreneurs, it takes a while to understand what we have to offer, and sometimes, we don't see it because we're in it.” —Shelby Long
13:02 “If you're proactive on the legal side of your life and business, then less bad things happen. And when something bad happens, you're more prepared for it and can deal with it better.” —Scott Reib
18:12 “What you always gravitate to, your strength, what you love to do, what you're passionate about— your genius is in there somewhere.” —Shelby Long
19:08 “Anybody can be an entrepreneur, but you've got to be okay with uncertainty; you've got to face your fears, you've got to push yourself and challenge yourself.” —Shelby Long
23:11 “It's not just teaching emotional intelligence, it's not just teaching interpersonal communication, it's finding where your tensions are and how you can resolve that, and often it's miscommunication and misdirection.” —Shelby Long
25:47 “We can have our goals, but we might need to do lots of different things to get there.” —Shelby Long
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